DjMagra’s stuff ‘n’ stuff

Apparently Jamie Oliver has been singled out as being responsible for one billion pounds of extra revenue generated by Sainsbury’s, courtesy of his advertising campaign with them. It’s no wonder they were so quick to forgive him after rounding against them in his “Fowl Dinners” show, and the fallout that came from there. For a one million pound a year investment by Sainsbury’s in employing Jamie, that’s not a bad return at all, I think he should be looking for a raise!