As we all well know, Apple’s iPhone 4 is the current must-have gadget. As a self confessed Apple ‘fan boy’, I’ve been looking forward to getting my hands on an iPhone 4 since it was first announced.
As I’m a Telstra Business customer, I have been patiently waiting for Telstra to allow for the iPhone 4 to be distributed amongst it’s business channel. For some reason, they have made the decision to release the phone only to their consumer channel first – and despite my having some pretty good contacts within Telstra itself, I have had to wait to get my hands on it.
I did try to purchase one in the Apple Store last week – but apparently they can only sell to Telstra’s non-business customers so I had no joy there!
So yesterday, as I was wandering around Brisbane CBD with some time to spare, I decided to try calling into the Telstra T-Life store to see if they have any in stock. I know from previous experience that they can in fact sell to business – even if they are likely to screw things up (again, have had that experience).
I was quite pleased and excited to hear that they did in fact have iPhones in stock – only to be cut down seconds later and explained that they are only prepared to sell these to new – and not existing customers!!
I was amazed! Talk about a blatant disregard for existing loyal customers. How many of these existing customers must Telstra be loosing every day who get disgruntled with this response and walk next door to a Vodafone / Optus store and buy from there?
I’m tempted to even look into the legality of this. Telstra are openly discriminating against a particular demographic and refusing to sell them a product that they have in stock. If anyone has an insight into this I would be very interested to hear.